Tonchi’s W Has The Smarts, But Will It Sell?

by Glynnis MacNicol | 1:56 pm, September 2nd, 2010

After a week of sitting with Stefano Tonchi‘s new W (I live in Brooklyn, magazines come late) I can say with assurance I am impressed. Tonchi, who was hired away from T, the New York Times style magazine last March, has concocted what on first pass feels like a combination of the the New Yorker meets Vanity Fair meets French Vogue. What a relief.