Nicola Formichetti Mugler Page 1
If we were thoroughly nonplussed by the racy video Nicola Formichetti shot to promote the new Mugler men’s collection, we’re even more upset about the fanzine style pamphlet of the same thrust he distributed to the audience at the show. Because Formichetti made a much cooler statement with the zine than he did with six mind-numbingly boring minutes of video, so the fact that it wasn’t the highlight of the whole show package has us questioning the guy’s judgment.
For days, Nicola Formichetti teased us with cell phone pictures and video stills from the short film he and model-turned-film-director Branislav Jankic created for the latest men’s collection from Mugler. It was billed as an “erotic fashion film” that could only be shown in its full, um, glory, on Xtube. But when the videos finally popped up, we weren’t just disappointed — we were bored to tears.
So here’s an interesting angle to take for a piece of fashion journalism: During Paris Fashion Week, which is normally a celebration of craftsmanship, people mourn the end of a celebrated craftsman’s career (John Galliano) while anticipating the arrival of an untested newcomer who just happens to be best friends with Lady Gaga (Nicola Formichetti).
We knew Nicola Formichetti found Rick Genest (also known as Zombie Boy or Rico) on Facebook, but the rest of his origin story was pretty mysterious until now. In an illuminating interview with Hint Magazine, Formichetti opens up about finding his muse.
It’s not surprising that Rick Genest (also known as Zombie Boy) is the star of the fall 2011 Mugler men’s campaign, but we still love the resulting images. Just don’t be alarmed if they look familiar.
We’d be lying if we said we were only a little obsessed with Nicola Formichetti‘s male muse, Zombie Boy. The fully tattooed model, who walked in Mugler‘s men’s and women’s shows in Paris this season, also appeared in a special Mugler spread for Vogue Hommes Japan, the magazine where Formichetti works as fashion director. Formichetti, of course, styled the shoot, which was shot by photographer Mariano Vivanco.
Nicola Formichetti has lead a pretty creative revamping of Thierry Mugler since he took over the brand last fall. He changed its name to Mugler, hired Lady Gaga as his musical director and staged a men’s show that earned a standing ovation and left more than a few people scratching their heads. And now we’ve got the details on his women’s show.