nowness Page 1
We’ll pretty much read Tavi Gevinson in conversation with anyone, but we’re particularly into her back and forth with Lula editor-in-chief Leith Clark. The two chatted about anachronistic nostalgia, as well as Elle Fanning (!).
If you’ve ever laid awake at night, wondering what it would look like if someone applied an entire year’s worth of makeup in a single sitting, well, wonder no longer. Nowness, along with directors Lernert & Sander, teamed up with a pair of makeup artists to painstakingly apply 365 layers of foundation, blush, lip gloss, and cream eyeshadow on model Hannelore Knuts‘s face in a single and what was presumably very, very, very long day.
Daphne Guinness is as fascinating as she is fashionable, so it’s always fun to hear what she has to say about her life and style. Brennan Stasiewicz filmed her in her apartment and during her Barneys Met Gala performance for Nowness, and there are as many shots of beautiful clothing as there are insights into the unconventional world of the eccentric icon. Of course, Guinness doesn’t think of herself as such.
Two weeks ago, Mashable posted an article titled, “7 Stellar Examples of Branded Content from the Fashion Industry.” On Monday, the New York Times published one called, “Publishing, Without Publishers.” Today, WWD weighs in (and makes up a new word in the process) with: “Social Media Breeds Edvertorial.” Suffice it to say, branded content — which is to say, original content published by a brand — is the talk of the fashion town. But is anyone actually doing it well?