Old Spice Page 1
There was a time when we thought Isaiah Mustafa, famous for being the Old Spice guy, could do absolutely no wrong. Then yesterday, he said in an interview that he wants his future wife and kids to have “good hair,” and that era ended.
An informal poll of the Styleite office says the Dove has really cornered the deodorant market in recent years. That said, there’s at least one hold out. Model (and Canadian!) Jessica Stam says she doesn’t hold with any of that fancy, frilly stuff; she prefers are more, well, herbal scent.
This week Kate Moss got the Carrie Bradshaw treatment and Kate Middleton wore a floral pancake hat. LOVE Magazine totally ruled, plus-size model secrets were exposed, and Rachel Zoe‘s baby son got us all envious. Also, OMFG Mariah Carey.
Isaiah Mustafa may have won back his Old Spice crown, but Fabio got to be a Portland weatherman. So…they’re even?
File this under genius marketing ideas: Isaiah Mustafa, beloved as The Man Your Man Could Smell Like, has returned to defend his throne as the face of Old Spice against Fabio, the aging Italian model who tried to wrest it from his hands just last week. It turns out Fabio’s series of commercials for the deodorant brand were just an a set up for people to declare their love for Mustafa.
Old Spice has replaced their irreplaceable spokesman Isaiah Mustafa (the one who said, “Hello, ladies”) with Fabio.
Hello, ladies. Remember over the summer when the Old Spice guy sort of had this gigantic explosion of popularity and advertising awesomeness? Well now actor and comedian Isaiah Mustafa is back — and it’s not because he forgot to take his jacket with him when he stopped making commercial for the brands last summer.
Instead of doing the responsible, intellectual thing and starting up a discussion about post modernism like we should, we’re just going to post this video of “Sesame Street’s” Grover imitating this summer’s Old Spice commercials without much comment. Because it’s three kinds of adorable and two brands of awesome that aren’t even for sale yet, and we just can’t argue with that.