Pat McGrath Page 1
Gwyneth Paltrow has landed a new beauty gig as the global face of Max Factor. She serves as the makeup artists’ “creative inspiration”, and will star in a six month ad campaign beginning November.
Have you ever wondered what goes on behind-the-scenes at a fashion show? We’ve been lucky enough to hang out at many a backstage area during Fashion Week, and now we get to share something super special with you all.
Work long enough in the fashion industry and you can start getting desensitized to how shockingly beautiful and glamorous some of the art it produces really is. And then, sometimes, an ad campaign walks along, kicks you in the shins and says, “Look at me! I’m something!” And model Jessica Stam‘s new CoverGirl campaign fits that exacting bill.
Sometimes we want our makeup to make us look glamourous, and sometimes we want our makeup to be glamourous. Though the end result of makeup application is incredibly satisfying, the application itself brings a different kind of joy. It’s why we love rich textures, fine tools, and creative packaging.
You know when two really awesome people team up and you can tell that anything they do together is going to be great. That’s kind of how we feel about Jessica Stam and Pat McGrath collaborating for a series of Covergirl makeup tutorials.
Makeup artists are a special breed. They live and die for glamour and work their fingers and brushes to the bone to create flawless faces that defy logic and reality. Whether they’re painting faces of top models who stomp down international runways or glamming up their celeb clients for paparazzi pics on Robertson Blvd, makeup artists are the masters behind some of the most beautiful women in the world and without them wielding their beauty brushes, we wouldn’t have anyone to covet, envy or obsess over!
Thanks to the release of “Hot Tub Time Machine,” runway day-glo, Scott Brown’s pink leather “date” shorts, and the jean-on-jean action in the Gap’s recent advertising campaign, everyone’s abuzz about ’80s fashion. But what about taking a peek at our favorite (read: not-so-favorite) beauty trends from two-plus decades ago?