Prabal Gurung for Target Page 1
New York Fashion Week may not have officially started until today, but at last night’s Prabal Gurung for Target launch party, it was clear they were pulling out all the stops to kick off a week of nonstop events. The bash, held in the cavernous Pier 57 space off Mahattan’s West Side Highway, had an over-the-top carnival theme. And we mean it — a colorful carousel, an array of mouthwatering food trucks, people in stilts serving cotton candy out of their XXL pant legs, and a flashing, spinning ride in the center of it all that only the bravest partygoers dared to try.
When Prabal Gurung said that his Target collection was inspired by love, he was’t joking. The 30-second commercial for the collaboration resembles nothing so much as a trailer for a romantic comedy, and despite the cheese, it works.
We’d like to say we’re tired of all of this collaboration madness — from Margiela x H&M‘s conceptual wares to Neiman Marcus x Target x CFDA‘s humungous holiday haul — but how can we be over it when Prabal Gurung is so gosh darn excited to finally get his turn designing for the masses?
Prabal Gurung might be best known for dressing First Lady Michelle Obama, but as demonstrated by Rye Rye’s edgy music video featuring his designs, Gurung is capable of more than just creating gorgeous gowns for White House events. Luckily for us, Gurung recently took the time to reveal some of his design inspirations when he spoke with Rolling Stone about his collaboration with the pop diva.
There’s nothing we love more than a good designer diffusion collection, and for a little while we thought there was no bigger news on that front than Lanvin for H&M. But if the rumors about Prabal Gurung designing for Target are true, we may have made that call a little too quickly.