Product Placement Page 1
For those of you who don’t know, Fashion Week has sponsors. Some sponsors, like Maybelline and Tresemme, make a lot of sense. Other sponsors, like the New York Times and Getty, add an extra air of credibility to the shows. This season, no sponsors were more omnipresent (or in-your-face) than Fiji and Starbucks.
Try as they might, celebrities cannot replicate Lady Gaga‘s unique sense of style. In a few years, though, they could smell like her. Just after it was determined that Gaga is the hottest thing in music videos, WWD reported that the pop star has signed a licensing deal with Coty, the world’s largest fragrance company.
Ah, Wimbledon. Fresh-cut grass. Crisp white clothing. Expensive product placement. What more could you ask for on an English summer’s day? Apparently, a lot more. Because in England, designers and fashion houses are spending millions of British Pounds Sterling — not American dollars — to dress the tournament’s female players while they tear up the sod.
Carrie Bradshaw and company are set to make their triumphant return when Sex and the City 2 hits the big screen in a few weeks. Well, pass that Cosmo — made with official Skky Vodka, of course — because from the looks of things, what the sequel lacks in plot, it certainly makes up for in why don’t you hit me over the head with it already! product placement. A breakdown, after the jump.