RECAP: The Great Backpack Comeback Of 2010

by Justin Fenner | 12:52 pm, December 26th, 2010

2010 was the year of a lot of things. But, undoubtedly, it was also the year of the backpack. Don’t believe us? Well, you should. We ushered in the trend way back in April, and ever since then we’ve been talking up a storm about rucksacks, bookbags, knapsacks and randoseru (and yes, that is a thing).

Tory Burch, Urban Outfitters Both Love Backpacks

by Verena von Pfetten | 2:55 pm, April 30th, 2010

This week in Ruckpack Watch, our semi-consistent column on all things The Great Backpack Comeback-related, we have two seemingly opposite yet perfectly in tandem forces championing that two-strapped vessel of convenience and comfort.

J.Crew Champions The Backpack With E-Mail Blast

by Verena von Pfetten | 3:50 pm, April 23rd, 2010

A tipster (who may or may not be my sister) forwarded us J.Crew’s e-mail newsletter from yesterday with the edited subject line, “Is that a RUCKSACK I see?????????????????” Why yes, yes it is. And so, yet another milestone in The Great Backpack Comeback is achieved: an utterly beloved and insanely successful mass-market brand jumps on board.

Rachel Bilson Wears A Backpack!

by Verena von Pfetten | 3:40 pm, April 20th, 2010

One small sartorial decision for Rachel Bilson, one huge step for The Great Backpack Comeback.

Mary-Kate Olsen Wears A Backpack On The Red Carpet

by Verena von Pfetten | 10:26 am, April 15th, 2010

Ashley Olsen wore a backpack last night on the red (or in this case, green grass) carpet for the opening of Otarian — “the world’s most sustainable restaurant.” Eco-friendly food aside, an Olsen wore a backpack.

Backpacks Make A Comeback: 7 Sacks Worth Snagging

by Verena von Pfetten | 9:46 am, April 14th, 2010

Last week, I penned an ode to my new-to-me, vintage boyscout rucksack and lamented the fact that there weren’t any fashion-forward options on the market. Well, it turns out I just didn’t know where to look! Refinery29, whose shopping round-ups always leave us with a dent in our pockets, has dug up 6 of the coolest-looking backpacks we’ve ever seen.

Let’s Bring Back The Rucksack!

by Verena von Pfetten | 2:48 pm, April 9th, 2010

My name is Verena, and I just bought a rucksack.

Don’t get me wrong; I love purses, particularly expensive ones. And I’ll happily admit: the bigger, the better. But I also like to carry my life around with me. And as a professional reader and writer of all things Internet-related, I bring my computer everywhere. I live in New York; I love to walk. I have an adorable dog named Dumbo and I like it when he walks with me. And my brand new rucksack is the greatest thing to ever happen to me. Here’s why.