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We follow this model on Twitter and Instagram pretty regularly, but now she’s turning her funny faces and behind-the-scenes snaps into a gig with Australian label Sass & Bide.
Going forward, we strongly urge brands to close up their computers and step away from Twitter during times of national (or international) tragedy. Just hours after a gunman opened fire on a Connecticut elementary school classroom killing 27 people, 20 of which were children, Kmart offered up its social media condolences, totally tone-deaf hashtag included.
Here’s another sign that social media is taking over our lives: Yves Saint Laurent and Facebook have collaborated on an eyeshadow palette.
We never thought we’d see the day! DKNY PR Girl, one of the most visible social media presences in fashion, has kept her true identity a secret for so long that we figured we’d never know who she really was. But now, thanks to a video detailing just how crazy her life is during Fashion Week, we know!
There’s no arguing with the fact that American Vogue is one of the most influential brands in fashion. So when we read that the magazine had established a nationwide network of influencers to represent its readers to Vogue advertisers, we thought it would be composed legitimately influential people. We were wrong.
Cartier is called out for its outdated interface. Four Seasons Resorts received the seal of approval for its social media presence. Jimmy Choo gets a “close but no cigar” for its 2010 Trainer Hunt campaign. Those are just a few of the many brands evaluated as case studies in the recently released Abrams Research Social Media Guide for Luxury Brands.
Pop quiz! What do Franca Sozzani and your average twenty-something with an iPhone have in common? Answer: an apparent love for all things social media.
Two weeks ago, Mashable posted an article titled, “7 Stellar Examples of Branded Content from the Fashion Industry.” On Monday, the New York Times published one called, “Publishing, Without Publishers.” Today, WWD weighs in (and makes up a new word in the process) with: “Social Media Breeds Edvertorial.” Suffice it to say, branded content — which is to say, original content published by a brand — is the talk of the fashion town. But is anyone actually doing it well?
Vogue magazine, that bastion of old media refinement and superiority, now has a Tumblr. It started yesterday, there are four posts on it, and all of them redirect to Vogue.com. And if the magazine uses Tumblr simply to post links, well, that’s a really foolish call on its part.
Last week, someone claiming to be Elle magazine editor-in-chief Robbie Myers tweeted the word “Hi” at Joe Zee, the magazine’s creative director. The problem, though, was that the person behind @TheRobbieMeyers wasn’t actually her.
We thank our lucky stars that social media savvy style stars like Kelly Cutrone and Andre Leon Talley have Twitter accounts. But truth be told, too often the fashion industry shies away from such colloquial things. Which is why we felt it necessary to create a wish list — or rather, a begging list — of people in the fashion world we wish would join Twitter. We’ve even offered account name suggestions and tweet examples! Could we have made it any easier?
With most print publications in the midst of an economic pickle, many veteran fashion editors have found themselves a new career helping fashion brands expand their web presence. But while editors certainly have the experience and know-how with regards to making a newsletter pop, we can’t help but think that some of these brands are looking for help in the wrong places.
File this one under news that wouldn’t make any sense 10 years ago, but word is that Tibi is on the hunt for some shiny new friends. Virtually speaking of course — who has real friends anymore, right? But the fashion pack is nothing if not competitive, and with rivals Tory Burch, Diane von Furstenberg, and Nanette Lepore, boasting 45,017, 47,583 and 5,042 fans, respectively, well Tibi feels sort of unpopular.
One month ago, United Colors of Benetton launched their global model casting competition by utilizing the social media tools so many companies are still trying to figure out. It’s My Time is a global search for new, interesting people and styles for the brand’s 2010 ad campaign. The hook? No models allowed.