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WATCH: DKNY PR Girl Finally Reveals Her True Identity!
We never thought we’d see the day! DKNY PR Girl, one of the most visible social media presences in fashion, has kept her true identity a secret for so long that we figured we’d never know who she really was. But now, thanks to a video detailing just how crazy her life is during Fashion Week, we know!
Vogue‘s Network Of Influencers Doesn’t Sound Super Influential
There’s no arguing with the fact that American Vogue is one of the most influential brands in fashion. So when we read that the magazine had established a nationwide network of influencers to represent its readers to Vogue advertisers, we thought it would be composed legitimately influential people. We were wrong.
Foursquare And Twitter Are Literally En Vogue (Italia, That Is)
Pop quiz! What do Franca Sozzani and your average twenty-something with an iPhone have in common? Answer: an apparent love for all things social media.
Does Vogue Even Need A Tumblr?
Vogue magazine, that bastion of old media refinement and superiority, now has a Tumblr. It started yesterday, there are four posts on it, and all of them redirect to Vogue.com. And if the magazine uses Tumblr simply to post links, well, that’s a really foolish call on its part.
How A Robbie Myers Impostor Fooled ELLE Via Twitter
Last week, someone claiming to be Elle magazine editor-in-chief Robbie Myers tweeted the word “Hi” at Joe Zee, the magazine’s creative director. The problem, though, was that the person behind @TheRobbieMeyers wasn’t actually her.
10 Fashion Greats We Wish Would Join Twitter
We thank our lucky stars that social media savvy style stars like Kelly Cutrone and Andre Leon Talley have Twitter accounts. But truth be told, too often the fashion industry shies away from such colloquial things. Which is why we felt it necessary to create a wish list — or rather, a begging list — of people in the fashion world we wish would join Twitter. We’ve even offered account name suggestions and tweet examples! Could we have made it any easier?
Are Fashion Editors The Saving Grace Of Social Media?
With most print publications in the midst of an economic pickle, many veteran fashion editors have found themselves a new career helping fashion brands expand their web presence. But while editors certainly have the experience and know-how with regards to making a newsletter pop, we can’t help but think that some of these brands are looking for help in the wrong places.
Benetton Uses Internet To Cast Ad Campaign
One month ago, United Colors of Benetton launched their global model casting competition by utilizing the social media tools so many companies are still trying to figure out. It’s My Time is a global search for new, interesting people and styles for the brand’s 2010 ad campaign. The hook? No models allowed.
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