The Great Backpack Comeback Page 1
A Photographic History Of Kanye’s Fancy Shmancy Backpacks
We love Kanye. We love backpacks. Kanye loves backpacks.
WATCH: Lady Gaga Believes In The Great Backpack Comeback
We don’t speak Japanese, but we do speak fashion — and we’ve deciphered something pretty important from this video of Lady Gaga in the land of the rising sun: If Gaga is wearing a mini-backpack, the rest of the world will be in very short order.
PHOTOS: Gisele’s Full Spread For Vogue Paris Is Casually Gorgeous
The full spread for Gisele‘s Vogue Paris cover is here, and we’re nothing short of obsessed. Inez van Lamsweerde and Vinoodh Matadin shot the supermodel in St. Barth’s, and the result is a set of photos that are arrestingly chic in their casualness.
POLL: Would You Wear A Givenchy Beaver Fur Backpack?
We love backpacks, and some of us have been known to purchase a vintage fur or two on eBay (sorry, Tim), but fur backpacks seem awfully gratuitous, don’t they?
RECAP: The Great Backpack Comeback Of 2010
2010 was the year of a lot of things. But, undoubtedly, it was also the year of the backpack. Don’t believe us? Well, you should. We ushered in the trend way back in April, and ever since then we’ve been talking up a storm about rucksacks, bookbags, knapsacks and randoseru (and yes, that is a thing).
PHOTOS: Gucci Jumps On The Backpack Bandwagon
You heard it here first. Backpacks are the new thing. We love them, Mary-Kate Olsen rocks them, and even Suri Cruise has one. And if it’s good enough for Suri, it’s good enough for Gucci.
We’re Obsessed with Japan’s Randoseru Backpacks
Our love of backpacks is no secret — we can’t get enough of the things. They’re completely utilitarian, they’ve been made in ultra-stylish shapes and colorways over the past few seasons, and they’re a lot less painful and cumbersome than the shoulder bags we normally end up schlepping around town. And we were super excited when, in the course of our should-we-invest-in-a-new-backpack research, we found what’s called a randoseru, a traditional Japanese children’s backpack.
Style Swoon: The Backpack Spawns The Back-Case
Now we knew the backpack was good-looking. But turns out, it’s also quite promiscuous. Of course, its tawdry affairs with the satchel (see: the Batchel) are old news but seems its philandering just cannot be strapped down. Feast your eyes on the latest in spork fashion: The back-case!
Backpack Watch: Suri Cruise Gives It Two Thumbs Up
Still in doubt over the sartorial supremacy of the backpack? Well, feast your eyes on this snap of Suri Cruise — ever the tastemaker — packing it up in style. But beyond the striking Kelly green hue, Suri really demonstrates one of our favorite facts about the backpack — its hands-free functionality.
Tory Burch, Urban Outfitters Both Love Backpacks
This week in Ruckpack Watch, our semi-consistent column on all things The Great Backpack Comeback-related, we have two seemingly opposite yet perfectly in tandem forces championing that two-strapped vessel of convenience and comfort.
J.Crew Champions The Backpack With E-Mail Blast
A tipster (who may or may not be my sister) forwarded us J.Crew’s e-mail newsletter from yesterday with the edited subject line, “Is that a RUCKSACK I see?????????????????” Why yes, yes it is. And so, yet another milestone in The Great Backpack Comeback is achieved: an utterly beloved and insanely successful mass-market brand jumps on board.
Rachel Bilson Wears A Backpack!
One small sartorial decision for Rachel Bilson, one huge step for The Great Backpack Comeback.
Mary-Kate Olsen Wears A Backpack On The Red Carpet
Ashley Olsen wore a backpack last night on the red (or in this case, green grass) carpet for the opening of Otarian — “the world’s most sustainable restaurant.” Eco-friendly food aside, an Olsen wore a backpack.
Backpacks Make A Comeback: 7 Sacks Worth Snagging
Last week, I penned an ode to my new-to-me, vintage boyscout rucksack and lamented the fact that there weren’t any fashion-forward options on the market. Well, it turns out I just didn’t know where to look! Refinery29, whose shopping round-ups always leave us with a dent in our pockets, has dug up 6 of the coolest-looking backpacks we’ve ever seen.
Let’s Bring Back The Rucksack!
My name is Verena, and I just bought a rucksack.
Don’t get me wrong; I love purses, particularly expensive ones. And I’ll happily admit: the bigger, the better. But I also like to carry my life around with me. And as a professional reader and writer of all things Internet-related, I bring my computer everywhere. I live in New York; I love to walk. I have an adorable dog named Dumbo and I like it when he walks with me. And my brand new rucksack is the greatest thing to ever happen to me. Here’s why.




















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