The Great Backpack Comeback Page 1
We love Kanye. We love backpacks. Kanye loves backpacks.
We don’t speak Japanese, but we do speak fashion — and we’ve deciphered something pretty important from this video of Lady Gaga in the land of the rising sun: If Gaga is wearing a mini-backpack, the rest of the world will be in very short order.
The full spread for Gisele‘s Vogue Paris cover is here, and we’re nothing short of obsessed. Inez van Lamsweerde and Vinoodh Matadin shot the supermodel in St. Barth’s, and the result is a set of photos that are arrestingly chic in their casualness.
2010 was the year of a lot of things. But, undoubtedly, it was also the year of the backpack. Don’t believe us? Well, you should. We ushered in the trend way back in April, and ever since then we’ve been talking up a storm about rucksacks, bookbags, knapsacks and randoseru (and yes, that is a thing).
Our love of backpacks is no secret — we can’t get enough of the things. They’re completely utilitarian, they’ve been made in ultra-stylish shapes and colorways over the past few seasons, and they’re a lot less painful and cumbersome than the shoulder bags we normally end up schlepping around town. And we were super excited when, in the course of our should-we-invest-in-a-new-backpack research, we found what’s called a randoseru, a traditional Japanese children’s backpack.
Now we knew the backpack was good-looking. But turns out, it’s also quite promiscuous. Of course, its tawdry affairs with the satchel (see: the Batchel) are old news but seems its philandering just cannot be strapped down. Feast your eyes on the latest in spork fashion: The back-case!
Still in doubt over the sartorial supremacy of the backpack? Well, feast your eyes on this snap of Suri Cruise — ever the tastemaker — packing it up in style. But beyond the striking Kelly green hue, Suri really demonstrates one of our favorite facts about the backpack — its hands-free functionality.
This week in Ruckpack Watch, our semi-consistent column on all things The Great Backpack Comeback-related, we have two seemingly opposite yet perfectly in tandem forces championing that two-strapped vessel of convenience and comfort.
A tipster (who may or may not be my sister) forwarded us J.Crew’s e-mail newsletter from yesterday with the edited subject line, “Is that a RUCKSACK I see?????????????????” Why yes, yes it is. And so, yet another milestone in The Great Backpack Comeback is achieved: an utterly beloved and insanely successful mass-market brand jumps on board.
One small sartorial decision for Rachel Bilson, one huge step for The Great Backpack Comeback.
Ashley Olsen wore a backpack last night on the red (or in this case, green grass) carpet for the opening of Otarian — “the world’s most sustainable restaurant.” Eco-friendly food aside, an Olsen wore a backpack.
Last week, I penned an ode to my new-to-me, vintage boyscout rucksack and lamented the fact that there weren’t any fashion-forward options on the market. Well, it turns out I just didn’t know where to look! Refinery29, whose shopping round-ups always leave us with a dent in our pockets, has dug up 6 of the coolest-looking backpacks we’ve ever seen.
My name is Verena, and I just bought a rucksack.
Don’t get me wrong; I love purses, particularly expensive ones. And I’ll happily admit: the bigger, the better. But I also like to carry my life around with me. And as a professional reader and writer of all things Internet-related, I bring my computer everywhere. I live in New York; I love to walk. I have an adorable dog named Dumbo and I like it when he walks with me. And my brand new rucksack is the greatest thing to ever happen to me. Here’s why.