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PHOTOS: Jessica Simpson’s Pregnancy Sweater Is Back!
We all love a good repeat, and women like Michelle Obama, Kate Middleton, and even Queen Elizabeth are not shy about recycling their awesome wardrobe. But no one has worn the same item over and over again quite like newly-pregnant Jessica Simpson, who’s been throwing on the same greenĀ Theory Juliette turtleneck sweater-slash-poncho hybrid since 2005.
Theory Founder Andrew Rosen Buys Stake In Proenza Schouler
After crossing lots of t’s and dotting lots of i’s, the Italian private equity group Permira has sold a share of the Proenza Schouler brand to a group of American investors led by Theory founder and CEO Andrew Rosen.
10 Important Things We Learned Last Week: October 24-30
This was the week that Marie Claire got embroiled in some “fattie” controversy, Justin Bieber was the victim of unfortunate Photoshopping and Harry Potter stole from Alexander McQueen. It was also the week we learned Anna Wintour worked for Penthouse and that Target made us very, very happy.
Theory Isn’t Worried About Theyskens’ Pricey Taste
Ever since Theory president Andrew Rosen hired wunderkind Olivier Theyskens as the brand’s new artistic director, the fashion world has sort of been waiting for the other shoe to drop. But it turns out that Rosen is quite comfortable with his decision, thank you very much, and defended his move and Theyskens’ commercial viability in an interview with Guy Trebay of The New York Times.
Olivier Theyskens Gets A New Job At Theory
Olivier Theyskens‘ capsule collection for Theory was so good, Andrew Rosen has decided to keep him around for a bit longer. Or at least that’s what it seemed like this morning when news broke that Theyskens has been hired as the brand’s new artistic director.
The Styleite Guide To FNO’s 21 Biggest And Baddest Events
We’re still having some difficulty wrapping our heads around the chaotic organized fabulousness that is Fashion’s Night Out — it’s happening this Friday night! This year the nighttime shopping extravaganza has been ramped up with more stores open and more events to cover, and we’re going to try and see as much of it as we can — without driving ourselves crazy, of course. From Midtown to the West Village, SoHo to the Meatpacking District, here’s where you’ll find us on Fashion’s Night Out.
Theory Pits Top Stylists Against Each Other In Online Challenge
Have you ever sat down and thought of alternative reality shows that could join the likes of America’s Next Top Model, Project Runway, or Shear Genius? Maybe that’s why we’re so excited about Theory’s newest Fashion Insider initiative, Theory Style-Off.
Theory Taps Olivier Theyskens to Design Capsule Collection
It’s been a while, but word is that Olivier Theyskens has finally snagged himself a job. According to WWD, Theyskens has been hired by Theory to create a capsule collection (read: try out) for the Bloomies-friendly label, timed for theĀ Spring / Summer 2011 season.





















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