W magazine September 2010 Page 1
After a week of sitting with Stefano Tonchi‘s new W (I live in Brooklyn, magazines come late) I can say with assurance I am impressed. Tonchi, who was hired away from T, the New York Times style magazine last March, has concocted what on first pass feels like a combination of the the New Yorker meets Vanity Fair meets French Vogue. What a relief.
Stefano Tonchi, who took over W magazine in April, has slowly but surely been making a series of changes to the struggling book. And while some of them have been small, none of them have been subtle. In a Q&A with WWD, Tonchi explains the biggest changes — all of which are on full display in the September issue.