Introducing Willa, A Beauty Line For Tweens That Adults Will Love Too

by Julia Rubin | 6:07 pm, March 9th, 2012

Three years ago, Christy Prunier‘s 7-year-old daughter Willa was taking a shower using her younger sister Julia‘s Johnson & Johnson baby products. “Why isn’t there something for me?” she asked her mom, and thus Willa the brand was born.