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Whether you’re just starting middle school or your tween years are long past, we’re willing to bet that you’re in the market for great skincare products. Especially when they’re free. Enter Willa, a revolutionary new beauty brand aimed at the 7-14 set that’s also stylish and effective enough to appeal to all ages.
Three years ago, Christy Prunier‘s 7-year-old daughter Willa was taking a shower using her younger sister Julia‘s Johnson & Johnson baby products. “Why isn’t there something for me?” she asked her mom, and thus Willa the brand was born.