World Cup 2010 Page 1
If you thought the World Cup was all about soccer, then you’re clearly not drinking the fashion Kool-Aid. The sartorial powers that be aren’t watching the games to see who scored, but rather to see who could front next season’s underwear ad campaign. Think: a 2011 version of David Beckham — who, at 18, had already been a guest at Donatella Versace‘s home — or Christiano Ronaldo, all abs, hair, and gleaming, greased-up skin. And with the final game on the horizon, there’s already a shortlist.
Now just wait until you see the “private plane” on which she flew.
In the world of soccer, freedom is beautiful when it comes to hair maintenance — and we at Styleite have no choice but to rejoice. Hallelujah for groomed, chiseled men! Thanks to the poster boy of athletic finesse David Beckham, his trendy ‘dos — from white boy cornrows to a sweeping mullet, to even a sleazy slick-back — have opened a gate of opportunities for FIFA players around the world. Here are the men who are carrying the torch.
While correlation doesn’t imply causation, we’re going to pretend like it does and guess that a Nike-sponsored team is going to win the World Cup.
In case you’ve been slacking on your visits to SportsGrid and haven’t kept up with all the signs (Read: Louis Vuitton monogramed trophy cases) the annual sporting spectacle that is the World Cup is neigh. Which for those of us whose knowledge of the game centers around David Beckham boils down to hot soccer players and promotional tie ins. Well, unfortunately, you’ll have to wait for the former to take the field but as a little pre-game warm up we’ve flagged Swedish sock-maker Happy Socks Cup-tastic collaboration with New York based design collective Wong Wong.
The World Cup travelling case was unveiled yesterday — yes, there was an unveiling for the case — and while at first glance that seems like a relatively inane event to cover, this case was a very special case, made by Louis Vuitton and “hand-crafted over 100 hours at [the company's] workshop in Asnieres, just outside Paris.”
Like leather shorts, we totally thought old models would be gone before we could make another agist quip. But then those folks over at LVMH have never met a trend they didn’t like — and it seems they haven’t lost their taste for the seasoning
In an unsurprisingly ballsy move, Domenico Dolce and Stefano Gabbana chose five of their nations hottest soccer players to star in their new men’s underwear ad campaign — timed perfectly with the 2010 World Cup. The ads are decidedly sexy, with greased-up soccer gods modeling D&G skimpiest skivvies, and to top it off: now there’s video.
Save for the Green Jacket, and the occasional football-shaped handbag, the fashion folks and the jocks typically stick to their own sides of the cafeteria. But sartorially speaking, if we’ve learned anything from Posh and Becks, there’s nothing wrong with a little intermingling — especially when it involves strapping jocks in their skivvies.