World Cup Page 1
We don’t follow sports quite as closely as our friends over at Sportsgrid, but this item caught our eye: Natalia Vodianova helped Russia secure its bid to host the 2018 World Cup. And that’s only after she became the ambassador for the 2014 Winter Olympics in Sochi, Russia.
If you thought the World Cup was all about soccer, then you’re clearly not drinking the fashion Kool-Aid. The sartorial powers that be aren’t watching the games to see who scored, but rather to see who could front next season’s underwear ad campaign. Think: a 2011 version of David Beckham — who, at 18, had already been a guest at Donatella Versace‘s home — or Christiano Ronaldo, all abs, hair, and gleaming, greased-up skin. And with the final game on the horizon, there’s already a shortlist.
While correlation doesn’t imply causation, we’re going to pretend like it does and guess that a Nike-sponsored team is going to win the World Cup.
When it comes to the color orange we’ve always been of the opinion that what’s good enough for Hermes, is good enough for us. But apparently, this handy rule o’thumb might just get you kicked out of a World Cup game and thrown into a South African jail as it did for 36 pulpy ladies at a recent match. Missed the foul?
The UK dubbed them WAGs (wives and girlfriends) at the 2006 World Cup games and the term stuck. And while we frequently feature some of our favorite basketball or American football wives — we think it’s only fair to put the WAGs of Soccer players in the limelight for once.
They say you can’t know where you’re going until you realize where you’ve been. With that in mind, we’re taking a glance back. The past week has been a roller coaster of fashion news and events — and luckily, we were there to catch the good, the bad and the ugly.
Shakira is awesome. Proceeds from the t-shirts featured on her and on various studly soccer players in the music video for her new single Waka Waka (This Time For Africa) will be donated to schools in South Africa — which, if you haven’t been reading SportsGrid, is the home of the World Cup. We love it when fashion can make a social impact, so we applaud Shakira’s efforts here. But StyleList reports that South African fashion designers want a piece of the style pie, too.
In case you’ve been slacking on your visits to SportsGrid and haven’t kept up with all the signs (Read: Louis Vuitton monogramed trophy cases) the annual sporting spectacle that is the World Cup is neigh. Which for those of us whose knowledge of the game centers around David Beckham boils down to hot soccer players and promotional tie ins. Well, unfortunately, you’ll have to wait for the former to take the field but as a little pre-game warm up we’ve flagged Swedish sock-maker Happy Socks Cup-tastic collaboration with New York based design collective Wong Wong.
The World Cup travelling case was unveiled yesterday — yes, there was an unveiling for the case — and while at first glance that seems like a relatively inane event to cover, this case was a very special case, made by Louis Vuitton and “hand-crafted over 100 hours at [the company's] workshop in Asnieres, just outside Paris.”
In preparation for the World Cup, Nike Paris will be holding weekly cheerleading classes — we guess to school the Parisians in the lost art of pom-pomming? And that’s not all. If you’re wondering what to wear while cheering on your favorite soccer star, might we suggest opting for an item from Nike’s heavily-accented collaboration with designer Andrew Crews?
In an unsurprisingly ballsy move, Domenico Dolce and Stefano Gabbana chose five of their nations hottest soccer players to star in their new men’s underwear ad campaign — timed perfectly with the 2010 World Cup. The ads are decidedly sexy, with greased-up soccer gods modeling D&G skimpiest skivvies, and to top it off: now there’s video.