Watch The Trailer: Nicole Richie Is Returning To TV With A New Reality Show

In case you missed it, we’re kind of fans of Nicole Richie, so much that we watch her AOL series “Candidly Nicole” fairly religiously.

Well it looks like Vh1 got the memo about how hilarious Richie is, because next month they’re launching a new reality show about the star, also called “Candidly Nicole.” Based on the trailer, it looks as though it will be very similar to its online treatment. That means, for those of you who haven’t seen it, that the term “reality” show is being used pretty loosely. What’s so great about the show is that Richie plays an exaggerated version of herself: a version that makes ironic quips disguised as ignorance, is constantly challenged by her slight height, and doesn’t understand how the real world works. But it’s all one big joke as the star—who’s spent the years since her last ongoing television spot smartly building a solid fashion career—pokes fun are herself and pushes the buttons of those around her.

It premieres July 17 at 10 p.m. ET on VH1, and we’re pretty stoked. Watch the trailer below to see what laughs are in store. And see that rad purple hair in action.

h/t Vulture

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