Deep In The Heart: 7 Reasons We Love Texas

It’s a pretty rare day that a New Yorker will curse this city for not being cool enough. Rarer still is the day when cette New Yorker wakes up, takes one look at her pasty pallor and says, “Boy, I wish I was in Texas right now.” But leave it to South by Southwest — the Lone Star state locus of all things indie — to make us want to pack up our boots, throw on a ten-gallon hat, and trip it to the land of honkey tonics, handlebars (mustaches that is) and hooch.

Ah, if only…

But begging off work and becoming a groupie is far from the only reason we’re Texas dreaming. (Be still our Crazy Heart.) They’ve got hair, get-ups, and BBQ bigger and badder than anything ’round these parts — and as for the fashion, that’s not too shabby either. Before you damn yankees balk, behold our ledger of love: from models, to designers and even a trend or two, consider this haute handful a cheat sheet to the Alamo State.

Now, when is the next flight, and how do we get on it?


According to Mr. Lauren, denim on denim is a-okay.

It’s where the Rodarte sisters started spinning cobwebs into couture works of fashion.

High-school football is religion — which means yet another reason to invest in some Alexander Wang this spring. We wouldn’t want to be underdressed under those Friday Night Lights, right?

We’re completely eating up the idea of coordinating our Christopher Kane with our BBQ napkins

When it gets hot we can dive headfirst into Sea of Shoes.

It’s super country. Jerry and Erin and Ali, oh my! Sort of makes you wonder if there’s something in the water.

We’re all for knocking boots (and not just with a sexy cowboy). Inspired by spring’s pastoral bend, where else but Texas can you rustle up a pair of authentic western boots — that would make any big man on top of a horse jealous — and not feel a smidge out of place?

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